Buon Ricordo – Passing of the Baton

About This Project

The Brief:

Announce the new ownership of Buon Ricordo and introduce a new era with Head Chef David Wright.

The Challenge:

Buon Ricordo is an institution and SBCo had to be mindful of keeping traditions of the restaurant alive while celebrating a new era with David Wright.

The Idea/The Solution:

SBCo hosted an event to celebrate the history and legacy of Buon Ricordo under the ownership of Armando Percuoco and the new era under long term Head Chef David Wright in a passing of the baton.

Social media generated through the stunning table setting with flowers and candles by Grandiflora.

The Outcome:

We secured top tier media in attendance including Australian Financial Review Editor Matthew Drummond, Qantas Magazine Editor Kirsten Galliot, Fairfax National Food Director Trudi Jenkins and Fairfax National Food & Wine Writer Callan Boys

Generated 12+ pieces of coverage in traditional and online media including Good Food, Qantas, Wentworth Courier, SBS online, Delicious, Stellar, Local East

Attendance (unpaid) by Li Chi Pan (530k followers) and Alex Adams from Eat Drink Play