Face Halo – Australian Launch

About This Project

The Brief:

Strategically launch a revolutionary beauty product, Face Halo in Australia, positioning the brand as the best, new, easy and ego friendly way to remove make up through conversations in media and social media.

The Idea:

SBCo hosted a media event which also coupled with sampling, through engaging with beauty media and influencers to attend. We engaged journalists with one on one interviews with Chloe Morello and engaged mainstream media for story and product placement.

We brokered the relationship with Instagram sensation and beauty blogger Chloe Morello (1.1m followers) as Brand Ambassador

Organised a Grazia China Live Stream

Launching Face Halo into Priceline with a tradeshow

The Outcome:

We secured a strong list of beauty bloggers and media to the launch event including Pia Muehlenbeck (1.1m followers), Li Chi Pan (530k followers), Sigourney Cantello (27.5k followers)

Generated 15+ pieces of coverage in media such as TomBoy Beauty, Gritty Pretty, Elle and Vogue

Two television appearances on Studio 10

A year on from review working with Face Halo to launch their new product, Face Halo Pro