Luxe Deluxe – VIP Dressing and Fashion Media Placement

About This Project

The Brief:

Secure placement for Luxe Deluxe in targeted key fashion publications and cultivate dressing opportunities with VIP media, influencers and relevant tastemakers across Luxe Deluxe target demographic and key brand pillars to build and drive brand awareness.

Strategically pitch Luxe Deluxe to fashion and lifestyle media, stylists and fashion teams, introducing the brand to create and drive brand awareness among the fashion and lifestyle media landscape. We regularly hosted a variety of fashion media and stylists in our showroom to showcase Luxe Deluxe, facilitating one-on one appointments. These showings enabled guests to truly immerse themselves with the label and build authentic brand engagement. These appointments were integral to the success of the brand samples being pulled regularly for shoots and appearances. Facilitating these sessions proved invaluable for the brand awareness, as we always ensured we were/are the go to agency for media loans.

Build a robust dressing program, by reaching out and securing media personalities and selected influencers that align with the Luxe Deluxe target audience. By creating and leveraging our existing relationships we were able to introduce Luxe Deluxe to a new suite of talent. Hosting individuals in one-on one showroom appointments, offering personalised appointments to showcase the collections, facilitating styling session which allowed guest to try pieces, we were able to assist styling and dress them for upcoming events/ shoots.

The Results:

The Luxe Deluxe dressing suite was very successful, regularly dressing several journalist for on air segments such as Natalie Barr at Channel 7, Carrie Bickmore at Channel 10, Melissa Hoyer at Channel 7, Sandra Sully at Channel 10, Kathy Sheeran on all channels just to name a few.

Other influencers and media personalities such as Kate Ritchie, Taryn Willaims and Georgia Rickard were among several other individuals that became apart of our regular dressing program.

Print and online editorial in Marie Claire, InStyle and Stellar was all secured by SBCo.