Robb Report – Culinary Master Series

About This Project

The Brief:

Build Australian brand awareness of Robb Report Australia through the localization of the global initiative, Robb Report Culinary Masters Series.

The Challenge:

Selecting the right chefs and venues to truly highlight the fantastic offering in the Australian dining scene whilst being true to the ethos of the Robb Report Culinary Master Series globally.

The Solution/The Idea:

Develop and execute a moving dinner across five key cities including Sydney, Melbourne, Brisbane, Adelaide and Tasmania, the strongest food capitals Australia has to offer.

Engage brand partners to give Robb Report Australia the credibility within the culinary Australian landscape.

A press office campaign was executed to build awareness of Robb Report Australia within marketing and media trade, as well as food and beverage trade media.

The Outcome:

Secured four brand event sponsors including CAPI, DeBortoli, Champagne Pommery and Four Pillars

Secured attendance of 30 top tier media and influencers at five events across five states

Drove over 20 social media posts including static posts and stories at five events in five states