Shuk – Expansion Announcement

About This Project

The Brief:

Launch two new Shuk venues in Elizabeth Bay and Chatswood in a six week time frame.

The Challenge:

Local media in both areas is limited and as the venues were a replica of Bondi, creating new and exciting reasons for media outside of the area and food titles to cover the openings was a challenge.

The Solution/The Idea:

With a single expansion announcement we engaged media across print, online and broadcast to sell a story of growth. After the first venue opened we continued to engage and host media and influencers. We held the launch event off for the second venue to ensure the hype and coverage flowed through.

The Results:

32 pieces of coverage across print, digital and radio, including a Review in The Sydney Morning Herald

68 pieces of social media coverage

20 media and bloggers at Shuk Elizabeth Bay breakfast launch

16 bloggers engaged across both venues for reviews and social media coverage