Sofitel Sydney Darling Harbour Chandon x Seafolly collaboration

The Brief:

SBCo were required to bring to life the renovation and refurbishment of the infinity rooftop pool and Le Rivage Pool Bar at Sofitel Sydney Darling Harbour.

The Challenge:

The pool needs to be operational for hotel guests and private events and functions need to be carefully managed in order to not interrupt hotel guests.

The Idea:

SBCo brokered a partnership with Chandon x Seafolly for their collaboration collection launch of their limited-edition swimwear and accessories with a unique design by rising Australian artist, Gemma O’Brien. We worked collectively to host a pool party at dusk to showcase the newly renovated pool area. There was live music, a pop-up self garnishing cocktail station and a synchronised swimming routine to entertain and delight guests.

In order to sustain the buzz and promote the hotel post launch we worked with the revenue team at Sofitel Sydney Darling Harbour. We then developed a special accommodation package and invited media and influencers in to experience the package over summer.

The Results:

50+ lifestyle, fashion, travel media and influencers in attendance at the launch event

50+ social media posts across Instagram and Facebook

Extra revenue through the accommodation package exclusively available at Sofitel Sydney Darling Harbour