Welcome to

SBCo

SBCo is a leading collective of communications experts who live in and love the worlds of fashion, lifestyle, entertainment and hospitality. With a successful legacy built over two decades, we know that audiences feel connected to brands through authentic storytelling across multiple platforms. We have continually evolved our business with shifts in culture, communications and technology, and we choose to work with clients and brands that stimulate and inspire us.

  • "Sally Burleigh and her gun team are an absolute pleasure to work with. With a short time frame and COVID-impacted strategy Sally went above and beyond to launch War Paint for Men into the Australian market in 2021 and we couldn’t be happier!! Sally clearly has super strong relationships with key titles and opinion leaders which secured some amazing pieces of PR and continuing (unpaid) key influencer support. She is without doubt an expert in her field and extremely collaborative to work with – we highly recommend her to all"

    Emma Williamson, WarPaint for Men

  • "I was delighted to initially have Sally recommended to me by well respected and valued colleagues at Tourism Australia but now after 12 months of working closely together I have come to truly value Sally’s business insight and media prowess - but most of all, her ability to remain both flexible and agile to meet the changing dynamics of the arts, tourism and hospitality industries we support."

    Michaela Chan, West HQ – Chief Marketing Officer

  • "Sally Burleigh was retained by Hamilton Island Enterprises for five years to assist specifically with luxury, lifestyle and celebrity programs. She is terrific at putting partnerships together and when she hits a brick wall she will always seek an alternative solution."

    NICKY OATLEY, HAMILTON ISLAND/QUALIA

  • "Sally has created an agency and team that still values and supports traditional media together with digital platforms. Her media, model and celebrity friends helping her to drive authentic brand strategies for fashion, beauty and lifestyle clients –continuously supporting and thus driving coverage for her clients and providing content for freelance and in-house stylists and fashion editors – young and old!"

    — KIM PAYNE, ICON MAGAZINE FASHION DIRECTOR

  • "Camilla Franks’ as a person and the CAMILLA brand have grown significantly with Sally’s stewardship over the last five++ years. She has positioned us well for the future and she will always be considered a part of the CAMILLA family."

    — ADRIAN MCDERMOTT, FORMER HEAD OF MARKETING, CAMILLA

  • "Bangalay Luxury Villas engaged Sally Burleigh in May 2020 to facilitate Bangalay Luxury Villas’ communication strategy post the horror of the South Coast floods and bushfires and the decimation of our region, and then the impacts of COVID-19. Our social media audience increased by over 8,000 followers on Instagram at the time and resulted in an incredibly high increase in website visitation. We have felt since the beginning that Sally and her team were personally invested in the success of each of the campaigns and cannot recommend Sally more highly."

    Michelle Bishop, Bangalay Luxury Villas – General Manager

  • "Sally Burleigh and her team of PR professionals are experts in their field, their passion, contacts and knowledge in the media landscape is second to none. All elements for each campaign were managed effectively and efficiently hence I have no hesitation in recommending principle Sally Burleigh and her team to future clients."

    CARL FENNESSY, CHIEF EXECUTIVE, ENDEMOL SHINE AUSTRALIA

  • "I have no hesitation in recommending Sally and her company to anyone who is looking for one of the very best public relations and marketing operators. Sally is always prepared to go the extra mile. She is also good humoured and a pleasure to work with."

    ITA BUTROSE, AO, OBE

  • "Sally’s list of contacts in Sydney is beyond compare...both in social circles and amongst journalists - particularly on magazines - all of whom hold Sally in particularly high regard, and her long list of successes, unrivalled reputation, and canny knack of always getting the best out of every opportunity, make her one of this country’s leading public relations experts, and I honestly cannot recommend her highly enough."

    — LISA WILKINSON, MEDIA PERSONALITY, THE PROJECT

  • "Whether it’s fashion, beauty, health, hospitality, properties or even people, every communication had these in common: professional, personalised and pitch perfect. Sally’s personal contacts in the media industry are second to none."

    — RACHEL SHARP, GRAZIA MAGAZINE FASHION NEWS DIRECTOR

  • "SBCo (SBPR) delivered an amazing in market strategy that created incredible impact through print and digital media, influencers and key opinion leaders. Our beautiful dinner at Regatta with VOGUE Australia was a major highlight and it was the perfect chance to meet some of Australia's inspiring and fashion savvy elite!"

    — SASKIA OSMOND-EVANS, ACTING GLOBAL PR MANAGER, VESTIAIRE COLLECTIVE

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