Coco Ribbon – SS21 Collection Launch

About This Project

The Brief:

Introduce Coco Ribbons SS21 collections to the market via press, influencers and one activation.

The Solution / The Idea:

SBCo worked with Coco Ribbon to create a strategic plan around the labels three Spring / Summer drops.

An influencer gifting campaign was created, targeting very specific and key to Coco Ribbon’s audience influencers and fashion/ style tastemakers. For the months of October, November and December 15 key influencers were engaged with, introducing them to the label and then gifted a piece of their choice from that drop to create content with.

Influencer, media and TV personalities were dressed through a showroom dressing suite created here at SBCo’s showroom.

SBCo partnered with Clementine McVeigh and Indian Summer Rose to create a content shoot, featuring Coco Ribbon’s luxe loungewear drop at the Langham Hotel. The goal of the shoot was to create content for Coco Ribbon’s social media, gain traction from Clementine’s audience and increase a targeted audience social media following.

Personal profiling of the Founder and Creative Director Alison Chow was also pitched to selected publications throughout the launch. Different angles were taken such as, Alison’s home and décor, 20 years in fashion and design, international travels and what luxuries she indulges in.

The Results:

Coco Ribbon had a very successful SS21 launch of all three drops.

Clementine’s content was used on several social channels and posted to her account several times, gaining much more coverage than the deal stated. Indian Summer Rose also gained immense social traction from the posts and content created.

Gifted influencers posted beautifully captured shots over the summer in their gifted pieces.