Luke Mangan & Company – glass and Luke’s Kitchen

The Brief:

Announce to market glass brasserie by Luke Mangan is turning 15 years old.

Secure reviews for Bottomless Brunch at Luke’s Kitchen.

The Challenge:

A week before the event we made the decision to postpone the event due to COVID-19. Uncertain on when the restrictions would be lifted meant we needed to develop a new plan and timeline.

The Solution/The Idea:

With both Luke’s venues closed we focused on profiling Luke as a leader and figurehead for the industry during times of uncertainty and devastation. We approached media we had already been in conversations with for glass brasserie and Luke’s Kitchen and developed new story ideas and angles.

The Outcome:

Secured over 10 interviews in business, food/wine, industry media across print, digital, broadcast

Generated articles in leading Australian publications including but not limited to; Sydney Morning Herald, Broadsheet, The Australian, news.com.au, The Daily Telegraph.

Enhanced Luke Mangan’s profile and voice as an authority in the Australian hospitality landscape