Successfully launch Vestiaire Collective into the Australian market.
The Solution/The Idea:
Strategically partnered with Vogue Australia to co-host an intimate dinner with Vestiare. Further to this Margaret Zhang was enlisted to create a photographic exhibition of her work. Both activations were an impactful and thoughtfully luxe introduction for Vestiare into our ecommerce landscape.
Examples of Coverage garnered by SBCo included:
WISH Magazine, Vogue Australia, @Margaret_zhang, @tashsefton, @elleferguson, @sarahellen, The Australian, @seeneedwant, Harpers Bazaar, The Daily Telegraph, RUSSH, Grazia, Broadsheet, Marie Claire, @brooketestoni, Virgin Australia, The Sydney Morning Herald, Executive Style.