Hotelesque – Re-brand

About This Project

The Brief:

Announce the re-brand of luxury home rental company, Hotelesque and host an event to engage with key media and high net worth Sydneysiders.

The Challenge:

The properties listed are long term rentals and can not be hired out for a single day event. Hosting the event at an off-site location would be easier but would not showcase the quality and luxury of the listed properties.

The Solution/The Idea:

SBCo worked with homeowners listed on Hotelesque to host the event at their property during their renovations. We invited top tier luxury travel, design, property and lifestyle media to a waterfront venue in Coogee to meet the owners of Hotelesque.

The event was hosted by Editor and TV presenter, Neale Whitaker (80.8k followers). We organised an external caterer to provide a grazing lunch for guests and a tour of the home, Q&A with the owners, transfers and simple styling to compliment the home by Eventing Edge.

The Outcome:

Placed stories in relevant titles across print, broadcast and online media including a segment on Sky News, Escape,, Robb Report and more

Increased listings and memberships within the three month campaign period