Sydney Airport – 100 Year Gala Event

The Brief:

SBCo were engaged by Sydney Airport to conceptualise, execute and deliver a gala event to celebrate the milestone achievement of 100 years of operation.

The Challenge:

Securing guest attendance of 700 decedents, pioneers, government dignitaries, current employees, key stakeholders, partnering airlines and businesses, key media and influential people who frequent the terminals of Sydney Airport. Finding a suitable venue and logistics through security were important to ensure the airport could trade as usual but was still exceptional and memorable for guests.

The Idea:

SBCo partnered with event company, Thomson Street. Together with Thomson Street, SBCo brokered deals across event infrastructure and logistics, AV, food, beverage, gifting and entertainment, ensuring the event was of the highest calibre.

We brokered a partnership with Melissa Doyle to MC the event and had the Sydney Symphony Orchestra playing.

SBCo developed and managed the media and influencer guestlist and strategized significant media editorial opportunities, these stories were secured with media attendees across business, lifestyle, and travel media leading into and post- event.

The Results:

20 pieces of coverage across print, digital, tv and radio
300+ social media posts across Facebook, Instagram and LinkedIn
574 in attendance with top travel, food and wine editors in attendance